What is the profit margin calculator — gross & net margin?
In short
Gross margin = (revenue − COGS) ÷ revenue × 100. Net profit margin = operating income ÷ revenue × 100. A 10% net margin is considered healthy for most industries; SaaS companies often exceed 20–30%.
Calculates gross profit, gross margin %, operating income, and net margin % from revenue, cost of goods sold, and operating expenses.
How to use this calculator
- 1Enter total revenue for the period.
- 2Enter cost of goods sold (COGS) — direct costs of production.
- 3Enter operating expenses (SG&A, R&D, depreciation — everything except COGS).
The formula
- R
- — Revenue
- C
- — Cost of Goods Sold
- X
- — Operating Expenses
Worked example
The scenario
$500K revenue, $300K COGS, $100K operating expenses.
The result
Gross profit = $200K (40% margin). Operating income = $100K (20% net margin).
Common use cases
- Track profitability over time to identify trends.
- Compare margins to industry benchmarks.
- Identify whether cost issues are in COGS (operations) or opex (overhead).
- Set pricing to achieve target margins.
Limitations & assumptions
- Does not include interest or taxes (these would be needed for true net income).
- COGS and opex classification varies by accounting policy.
- One-time items can distort margins — look at trends, not single periods.
Frequently asked questions
Disclaimer: KalkWise calculators are provided for general informational and educational purposes only and do not constitute financial, investment, tax, or legal advice. Results are estimates based on the figures you enter and the assumptions described above. Actual outcomes will vary. Consult a qualified professional before making financial decisions.